B E B E R E

Creeping Sameness

Oh look! Another mall store moves into Back Bay! No amount of marketing-speak applied like so much vinyl-siding (albeit in fashionable colors) will change that.

Aside from the fact that one will be able to get their iPods tricked out by Copley instead of at Lechmere, just how will this distinguish the area from, say, Cambridgeside, Burlington or North Shore?

(Disclaimer: I have two iMacs. I consider them tools, however, and worth every penny I paid for them. They are, however, not a lifestyle choice. My preference of walking the earth without the buds to a bobo Walkman permanently inserted in my ears IS, however, a lifestyle choice.)