Whole-Foods commercial hippie-crunchiness aside, this stuff's good. I'm currently drinking their cocoa spice tea which is apparently made with ORGANIC cinnamon. There are a lot of other nice things in it as well, including roasted chicory root, ORGANIC cardamom seed, stevia leaf, ORGANIC ginger root, ORGANIC clove buds and ORGANIC black pepper. Not at all like hot cocoa (though it sure smelled that way while brewing), it feels like a warmer, fruitier, lighter chai.
As an added bonus, there's a new-age tag-line (to be read aloud in a Yogi Bear voice):
"To recognize the truth, first recognize that you are the truth."