B E B E R E

Discrediting the UMP and Sarkozy based on the past performance of the party and Sarkozy's job in particular should have been like shooting fish in a barrel. Based on what what I saw of it, though, the Anti-Sarko camp's campaign wasn't so great; in fact, in some of the internet marketing-type drives - this (note cartoon on left sidebar. Nice, huh?) or this (more moderate, but all the talking points are almost direct translations of the Anti-Bush leftish sorts), or this (sloganeering without explanation) look like they got their playbooks from Move On or something.

Really sad, but Sarkozy wasn't dishonest about his desire for power at all. The other side just fumbled it bigtime.